Many companies pay very little attention to warranty management, thus missing opportunities for higher levels of customer satisfaction. Today warranties are qualified with words such as "limited", "extended", and "enhanced". While there are many kinds of warranties, they are all based on a common definition that implies a promise or assurance that the product will remain satisfactorily during its warranty period. Webster defines “warranty” as the "written guarantee of the integrity of a product and of the maker's responsibility for the repair and replacement of defective parts.”

Warranties play an important role in providing this assurance, in two ways. Firstly, warranty terms can provide a promise of protection in the event of a product failure. Secondly, prompt and efficient warranty service can assure customer satisfaction in the event of a warranty claim. Successful use of both of these requires proper warranty management.

Gary Strickland Co. can assist the client in developing an effective warranty management system that tracks, monitors and addresses warranty issues in a timely manner to help achieve overall customer satisfaction.